27 Oct

One more iteration

We’re all a bit addicted to AI, aren’t we? Not to using it, to redoing things with it.
I see it in my own work. With Claude Code I can rebuild a screen or a whole flow in an hour. So I do it. Then again. And again. It feels like progress, but it’s a kind of drug.
Every “one more round” pushes back the moment when real users see it. The feedback loop gets longer, not shorter.
AI made building cheap. But until users see it, it’s still just a guess.
How do you stop yourself from “just one more iteration”?
Cartoon of a man on a couch eating chocolate bars labeled AI, thinking: just one small tweak and that’s it